Last year, I shared a new KPI that we were piloting — the content efficiency metric. 

This is a metric that measures how much our audience uses our content, in relationship to the amount of  content we are spending time and energy maintaining. 

Our hope was that the KPI would help guide our work choices in a handful of areas: 

Social media is a key part of USAGov’s outreach efforts, which aim to connect the public with government information and services quickly and easily. As we all know, social media is continually evolving, and we try to adapt accordingly.

Our team reviews the performance data for all of our social media platforms several times a year to determine where we’re getting the highest ROI and thus, where we should be spending our time and resources. We look at different metrics such as the number of clicks, shares, and the level of reach a post has.

This blog was originally posted on HIV.gov on May 29, 2018.

HIV.gov is excited to announce that we’re working together with USAGov to extend our reach:

The Consumer Action Handbook (Handbook) and its Spanish counterpart, the Guía del Consumidor (Guía), have been mainstays of USAGov since the 1990s. However, life as a consumer has changed drastically since these books began. To understand the changing consumer landscape, a cross-functional group from USAGov conducted a study of the scope of these publications. We wanted to answer several questions:

Over the course of tax season, our content and marketing teams worked together to help our audience better understand the ins and outs of filing taxes and other important steps in the process. We collaborated on messaging for our various platforms including targeted email and social media. We covered many important tax topics, from finding out if you qualify for the Earned Income Tax Credit to avoiding refund scams.