2020 posed an interesting challenge for the USAGov outreach team. We needed to focus on getting the latest pandemic information to the public, and we wanted to collaborate with agency experts to promote other timely and important topics too.
It has been one year since the World Health Organization declared COVID-19 a pandemic.
Social media is a powerful tool that can help government agencies connect directly to the people they serve. Agencies have been using Facebook and Twitter for years. But many are still unlocking the power of Instagram to share resources in an engaging, simple manner.
At USAGov, we have been experimenting with our Instagram page and how to grow our following. Through strategic planning and creativity, we’re learning to reach more people and better understand what kind of information they need.
Scammers are everywhere. And they’re always looking for new ways to separate people from their money.
While digging through website analytics data, we uncovered scam websites pretending to be USA.gov.
USAGov tries to incorporate unique perspectives into our program from different team members. One way we do this is by working with college students and recent grads on specific projects or through long-term programs. They join the USAGov family and contribute to UX research, social media management, and many other projects.
When hosting students at your agency, these tips from our own USAGov intern, Jessie Chen can help both students and agencies be successful contributors and managers.